Role
Product Designer
Tools/Skills
Figma, Figma, Miro
Team
PM & CTO
Duration
5 Months, 2025
PROBLEM FRAMING
Missed Revenue Opportunities
Marketing campaigns successfully brought users into the app, and most new users completed their first astrologer consultation. However, once the session ended, a majority of users exited the app and did not return.
QUANTITATIVE ANALYSIS
Understanding the Drop-Off
To validate our assumptions, we analyzed user behavior and drop-off points using CleverTap. This was critical in understanding whether users were disengaging abruptly or if there were identifiable signals and intent leading up to those drop-offs.
HOW MIGHT WE
Encourage users to stay
We noticed that right after a session, users are highly intent-driven and emotionally engaged—making it a critical moment to encourage continued engagement rather than drop-off.
SOLUTION PROPOSED
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Post-Session Nudge
The team aligned on introducing a contextual nudge immediately after a consultation ends. I was tasked with designing this nudge with three key goals in mind: increasing retention, driving wallet recharges or subscriptions, and maintaining user trust.
DESIGN DECISIONS
Continued Chatting
Design decision was guided by the intent to make the nudge feel like a seamless extension of the session—supportive rather than sales-driven—so that user trust and emotional continuity were never compromised.
OUTCOME
Impact after the Launch
Following the launch, More users chose to recharge their wallets instead of exiting, demonstrating that the solution effectively aligned business goals with a respectful, trust-first user experience.
REFLECTIONS
Key takeaways and Next steps
Given more time, I’d explore personalized offers based on session context, test delayed versus immediate nudges, and study long-term repeat consultation behavior.
